iPhone users shifting away from laptops says Rubicon

This was research reported earlier this Autumn in the Wall Street Journal on 27 October. But its an interesting observation and helps convince those who doubt this industry trend.

So, Rubicon Consulting has surveyed iPhone users, and found that half of iPhone users are shifting away from using a laptop computer. 28% said they "strongly agree" with that statement.

This is no surprise to us and our regular readers. We've reported in our book already that even the Blackberry was causing a similar shift among email users, where many busy execs who primarily needed a laptop for email, were shifting away from that when the Blackberry allowed the connectivity in a pocketable and always-connected device.

And we've reported on the shift from a PC based internet experience to a mobile phone based internet in many countries already. But now, especially for those with a strong North American view to the cellphone and its chances as a new mass media (ie 7th mass media) - the iPhone helps convince those. By the way, the overall total access to browser-based content shifted this year, and for the first time there are more people accessing browser based content on a phone than via a personal computer. Yes, this includes WAP access but with that defintion, there are more "internet users" on phones than PCs this year. I'm going to do a major review of the industry numbers shortly and its one of the findings. Another - this year for the first time, there are more people who use MMS picture messaging than use email.. Big shifts happening in the media and communication world.