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« Tivo, YouTube ..and TV as a social event? | Main | Ford Ka Campaign "Find It" merges virtual Ka with real world using phone »

December 13, 2008


Romi Parmar

Tomi, thanks for the mention

...on the other hand you have Ferrari selling €130 million of new cars (499 x Ferrari Scuderia Spider 16M's at €260,000 each) by including (as standard) a touch screen ipod generously loaded with photos, videos and engine soundtracks...

Make the jump over to Engadget Spain for a picture of Apple's touch screen adorning the gorgeous carbon fibre dashboard:

To my mind it's just a great shame it's not the iPhone - i can't think of a single reason why in these tough times the car manufacturers are letting Maybach steal such a considerable lead with their integrated concierge services and matching mobiles?

Tomi T Ahonen

Hi Romi

Hey, cool stuff, yeah ! And totally agree, why not the real iPhone (am sure its a network thing, couldn't negotiate good deal with iPhone exclusive network and then offered iPod Touch instead. It is silly, every car owner has a phone and most who will appreciate the looks - and extreme performance at the cost of some options - of a Ferrari - will appreciate the iPhone, but a customized Ferrari iPhone, wow, even I would want one of those ha-ha..

Thanks for writing

Tomi Ahonen :-)


I'm interested to see what the campaign consisted of - the link in the post doesn't work...

Tomi T Ahonen

Hi Gidseo

Thank you for commenting, and I'm sorry the link was broken.

I don't know why, but occasionally a link on the blog does not work - and this was to our own posting earlier this year - which is still live - I don't know why it happened, but I've now re-established the link and it worked at least when I tried it. Please try the link again.

Tomi Ahonen :-)

Romi Parmar

If Blyk can put a free SIM and monthly minutes & texts into the hands of ANY young adult in the UK surely someone would supply individuals who can afford a new Ferrari with a $200 unlocked phone and a prepaid annual contract even if they lived on the moon?

Attach a few permission based advertising strings to the offer and I'd say there would be a queue of marketers fighting to reach this affluent demographic.

Challenge for mass market car makers (ie. not the Maybachs etc who should already be doing it!) in 2009: who is going to be the first to say "would you like a Mobile with that?" to all new buyers?



PS. I actually think i saw Vodafone doing something like this a few years ago in Spain or Italy with a bright red (with white gofaster stripes) painted limited edition Ford Fiesta.

Tomi T Ahonen

Hi Romi

Yeah, we've seen something like it for a while, in selected markets. And on the simpler side, the Finnish MVNO (Mobile Virtual Netork Operator) Hesburger - a hamburger restaurant chain which is a big domestic rival to McDonald's in Finland - offered a hamburger with a free phone subscription as a bonus..

And the idea is not far from the fashion phones we see with Prada, Armani, Dolce & Gabbana etc. And is not far from the Ferrari branded notebooks, or the Marlboro clothing lines, etc. So yeah, we'll see that for sure.

Let us know if you spot any, I'll also look for it, and we'll blog about any we find here.

Tomi :-)

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Thank you for commenting, and I'm sorry the link was broken.

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thank you for giving us a comment place.
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I have read this article!

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I read this and its a great article and good brands bmw and iphones!

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nice article , new brands and new businesses are entering new markets and so are the concierge services .

nice share good articles

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With growing demands the cost for concierge service is minimum , its affordable by different classes in the economy , hence its the chance to be the part of modern adopted services .

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I have just read your article and can't believe the result of their MMS campaign! I guess everything is becoming digitalised...

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Great artical! thanks for sharing it with us!


good post

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"45 MILLION earned by one campaign that cost 60,000 to run." geesh talk about a huge amount of money in return! Id like to meet the person who made up that campaign and get some ideas for my carpet cleaning company haha :)

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Oh I also forgot to mention that I believe BMW is the most profitable car business in the world. Good way to clean out the competition. :)

Tomi T Ahonen

Hi All

Several of the comments seem generic, possibly machine generated, but where there were real people, thank you for the comments.

Carpet Cleaning - thanks. And yes, thats a great way to clean out your competition haha..

Tomi Ahonen :-)

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