Ollila makes some interesting observations. First, that there were many causes for Nokia's ultimate failure, that were quite intertwined. But if he had to pick one ultimate failure, he identifies it as the lack of success in becoming a software company, even after sending 1,000 of Nokia staff to Silicon Valley to try to learn the software business.
Ollila talks of Nokia problems becoming significant at the advent of the iPhone from 2007. He points out how much operators/carriers impacted Nokia's handset business, back from the first punishment of Nokia by operators in 2004 - cutting back on purchases back then - onto how operators/carriers wanted low-end mass market phones from Nokia, plus customization. He also talks of Nokia's attempts to update Symbian, but then falling ever more behind on schedules and execution. (These are all matters we've covered here on this blog ad nauseum).
Ollila identifies the period of December 2010 to January 2011 as the time when the decision was made to abandon Nokia's own MeeGo (and Symbian) based future in favor of Microsoft's Windows Phone,. Ollila is quoted saying of that decision "Great risks were involved when we assessed the company's competitiveness on the Board with these operating systems over a period of 2 – 3 years." Without quoting Ollila explicitly, the article points out that the Windows strategy was "a big mistake" but then brings Ollila's words to echo that by writing "'This is true. We were not successful in using Microsoft's operating system to create competitive products, or an alternative to the two dominant companies in the field', Ollila says." The article then points out that "Nokia smartphones generated big losses because of the low demand." From February 2013 Nokia Board began negotiations to sell Nokia's handset unit to Microsoft.
(again, we obviously have known this here on the blog..)
And Ollila takes responsibility for being part of the decision-making that led to the problems. Helsingin Sanomat writes "Ollila admits that he had been involved in making some wrong decisions. Nevertheless, he is not clinging to the past. He is therefore accepting of mistakes made by himself as he used to be of those made by his subordinates." Read full article here.